Roz Lockyer, founder and Chief Executive Officer PARO Centre for Women’s Enterprise, shares how Rural economic development organizations have always been leading edge as they live on the edge. When speaking with someone in a rural context who has done something that would be considered "innovative" in an urban or suburban context, their response "that's just the way we do things". We hope you will walk away with eyes wide open that every neighbourhood (or community) already has what they need.